SEO Vs Pay Per Click Advertising: Which One To Choose?

Digital marketing is a crucial part of running a successful business these days. It can be a significant financial drain on your budget so it’s important to choose the right type of marketing. In this post, we’ll take a look at both pay per click and search engine optimization. Pay per click (PPC) is an advertising model where you pay for each click on your ads, rather than paying a certain amount for the number of impressions your banner ads appear. SEO is a type of digital marketing strategy that aims to improve the ranking of your website in the search engines.

In this article, we will compare the two types of advertising that are available for businesses, SEO and Pay Per Click. We will also explain the pros and cons of each and how to choose one over the other, based on your business model.

Pay per click (PPC) is one of the most common ways to gain new website visitors. It is a cost-effective way to promote your website to a specific audience by purchasing a number of clicks for a set price. The more visitors you gain from PPC marketing, the more money you earn. But is it better to use PPC or search engine optimization (SEO) to promote your website?

SEO (search engine optimization) and PPC (pay per click) are two marketing vehicles that may be used to improve website traffic and conversion rates. Thailand’s internet marketing has exploded in recent years, and the country’s marketing is becoming more digital. SEO and PPC services may be provided by a digital firm or a social media agency. But which is the superior option? Let’s investigate this issue by examining both SEO and PPC and evaluating their relative benefits and drawbacks.


It is a set of procedures that assist a website rank better in search engine results, as we all know. It is an effective instrument for this purpose with a track record of accomplishing its objectives. Let’s have a look at its benefits and drawbacks.


It is cost-effective: SEO is less expensive than PPC. It’s also known as organic SEO; there’s a cost associated with obtaining this service, but it’s generally a low-cost way of increasing site traffic.

Authenticity: Organic search results continue to be preferred above paid or promoted results. In the perspective of the general public, this increases the trustworthiness of SEO.

SEO outcomes are long-term: they are accessible for a long period. As long as the search engine’s algorithms are significantly changed, a business may profit.

You can always find help from experts, all you need is to click on


Time-consuming: Search engine optimization takes time to develop and deliver results. It may take anywhere from 6 to 12 months to become effective. Furthermore, the procedure is lengthy and exhausting.

Ongoing procedure: If the search engine’s algorithm changes, the whole SEO process may have to be redone. It also requires regular checks to ensure its effectiveness.


When you pay per click, you are paying the search engines for a better ranking of your site or for the amount of visitors or purchasers who come to your site as a result of such advertisements. Let’s have a look at its benefits and drawbacks.


Instant results: Unlike SEO, PPC allows you to get results quickly. The traffic begins to pour in as soon as you post the ad as explained by IT consultant from Innovation Vista.

Measurable metric: PPC is scalable and straightforward to calculate. You can estimate the number of people that will come to your site and the success of your PPC campaign.

Flexible budgeting: With PPC, you have complete control over the design and customization of your PPC campaign. You are in charge of the campaign’s money, schedule, and everything else.


PPC is expensive, and the advertisements aren’t cheap either.

Short-term: The results are only accessible for the duration of the campaign. There are no outcomes after it is completed.

Click-baits: Most people are hesitant to click on a paid or sponsored link. They trust organic search results more than sponsored search results, according to data.

Which one is the best fit for you?

This question does not have a clear answer. Each campaign or tool has its own set of advantages and disadvantages, and a business may choose for one or the other based on its objectives. For instance, if a business has a large budget and needs immediate results, it may use PPC, and vice versa.

You may get more information from an influencer marketing firm in Thailand or an e-commerce agency in Thailand.

Thailand’s ibexmediagroup is a digital marketing firm. It is regarded as the best digital agency in its field due to the high quality of its services. It may be hired for SEO, PPC, and other related services.


Google AdWords vs. Search Engine Optimization: Does the search engine marketing (SEM) industry know what it’s talking about or is all of it just a bunch of hype?. Read more about seo vs google ads and let us know what you think.

Frequently Asked Questions

Which is better SEO or Google ads?

Google ads and SEO are two completely different things. SEO stands for Search Engine Optimization and is used to make an accurate description and title for webpages. Google Ads is a form of paid advertising on Google, and is used to reach a larger audience that is seeking out a product or service.

When should I use paid search over SEO?

Paid search advertising is a great way to gain quick, broad exposure to your site. But if you already have a strong organic presence, you may not need to invest in paid advertising. Also, because paid advertising often involves bidding on keywords, its often more expensive than SEO and can get expensive if you

Are pay per click ads worth it?

PPC is an excellent way to promote your business. It can get you great exposure and brand awareness. However, it is not guaranteed that you will get the traffic you want. It is important to have a good landing page, as well as an effective ad campaign.

About Vaibhav Sharda

Vaibhav Sharda

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