For a moment, we know that Microsoft has more or less abandon the plans to release new Lumia devices and instead planned to focus on supporting the Windows 10 Mobile ecosystem as well as to work on its very own high-end product that could hit the market just like the Surface Phone.
Reports indicated that no confirmation has ever been provided for this new super-premium phone,yet, new evidence shows that the company is preparing something very exciting indeed for the Windows 10 Mobile world.
This month during the Build Tour in London,Microsoft Corporate VP of Windows Kevin Gallo said that Redmond continues to fully support Windows Phone and also given some new information about the company’s long-term strategy for the platform.
Additionally, he was saying, “Windows Phone is fully supported. We’re fully behind it. We’re not abandoning the phone —there’s really no change in what our direction or strategy is with respect to releasing the Windows Phone software, and we’ll lead with high end”
While the more interesting part we’ve heard before is that; “We’re really aligned to what we’ve done on the Windows desktop, which is, we’ll lead with some high end and category innovation like we’ve done with Surface, and OEMs will go and build the breadth of the catalog.”
So, it’s very clear that the company wants to follow the same approach like the Surface tablet as there’s a high-end Windows 10 Mobile device coming from Microsoft. This would mean all those rumors about the Surface Phone could actually be true. In the past, people who are close to the matter hinted that Microsoft might be willing to adopt the same strategy as it adopted for the Surface lineup and thus would build a high-end phone besides leaving partners in charge of the rest of the ecosystem.
Moreover, the Surface team with Panos Panay having control of the push will be responsible for building the Surface Phone, while rumor rolled out that this along with Surface Book models and new Surface Pro will see the daylight in the spring of next year.
In nut shell, the only good news for Windows phones will especially be given that how many people claim it is dead, but no doubt waiting for that much for a high-end possibly very expensive device will be a tough challenge.