Cheap smartphones and Internet penetration: Nielsen
Cheap smartphones and Internet penetration: Nielsen

Cheap smartphones and Internet penetration: Nielsen

According to a survey conducted by Nielsen Indonesia which aimed at estimating the variability of smartphone that how the developmental changes of internet services affecting smartphone market? The outcome notably is that the cheap 4G smartphones have prompted Indonesians to leave their older phones behind which led to a 35 percent increase in smartphone penetration, comparable to the first half of 2016.

An increase of the smartphone penetration from 12 percent in 2013 to 26 percent in 2015 is recorded by the data analysis company. At the same time, conventional phone penetration decreased from 67% to 48% and that’s also taken into account.

In Jakarta last Thursday, Nielsen Indonesia spokeswoman Hellen Katherina said that the Chinese and local manufacturers offer a lot of cheap smartphones, driving the big manufacturers to create their entry level smartphone.

According to her view point, by the recently emerged trend of 4G LTE network (fourth generation-long term evolution) to beastly combat market changes, people are provided to enjoy the fast reliable internet service as they did not mind buying more affordable 4G LTE smartphones for Rp 1 million (US$76).

Hellen further said, “Based on our survey, internet penetration has now reached 39 percent compared to last year at 34 percent. Of that number, 36 percent of internet users surfed through a mobile device, compared to 29 percent last year”.

Round about 11 cities and responses of 16,000 samples was the outcome of the survey that held under Nielsen Indonesia.

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Munawar Gul
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