Back on Thursday, a group of design industry professionals told the U.S. Supreme Court that Samsung Electronics Co Ltd has paid Apple Inc,the hundreds of millions of dollars in damages done to Apple for infringing its patented designs of the iPhone, due to the distinctiveness of the product drives people to purchase it. The situation of the clash was coped with a number of Silicon Valley companies that have taken the side of Samsung, more than 100 designers and educators signed on the new court brief supporting Apple.
Famous fashion names such as Paul Smith,Calvin Klein, and Alexander Wang, the industrial design director at Parsons School of Design, the editor-in-chief of Wallpaper magazine,the design director for Bentley Motors,and Tony Chambers were included. An appeal was made to the Supreme Court for part of the $548 million payment made by Samsung to Apple last December,concerning jury’s verdict of 2012. Samsung said the $399 million of that amount was awarded for copying the designs of the iPhone’s rounded-corner front face, bezel and grid of icons, was excessive and contributed only marginally to a complex product.
In 2011, Apple in sueclaimed the South Korean electronics company for stealing its technology and the iPhone’s look.While last May, the U.S. Court of Appeals for the Federal Circuit in Washington not only upheld the 2012 patent infringement verdict but also overturned liability of Samsung for trademark infringement. The Supreme Court was asked to review the case, however, in March, the justices acknowledged to examine that if the patently applies only to a component of the product then should the total profits from a product infringes a design patent be awarded?
According to the designers, in the minds of consumers, the “look of the product comes to represent the underlying features, functions, and total user experience,” and stealing a design could cause a loss on sale that’s why Apple deserves compensation for that infringement with which infringers made profits.In the case, a number of trade groups have supported Samsung, including The Internet Association, Silicon Valley heavyweights Facebook Inc and Alphabet Inc unit Google, which makes the Android operating system used in Samsung’s phones.
Samsung spokeswoman Danielle Meister Cohen in an email on Thursday commented on the FederalCircuit decision if not reversed, “could lead to diminished innovation, pave the way for design troll patent litigation and negatively impact the economy and consumers.”